Bud Light’s ‘Swear Jar’ video wins Emmy Award

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Bud Light’s “Swear Jar” received an Emmy Award for “Outstanding Commercial”.  The 60-second spot was created by DDB Chicago and directed by David Shane through Hungry Man.  Funny thing is that the commercial has never aired on television.  It’s only been available online where it’s been viewed more than 12 million times.

“Swear Jar,” a viral ad depicting what happens to an office when a swear jar is introduced and workers are told a case of Bud Light will be bought with the proceeds, has been viewed more than 12 million times on the Internet and has never aired on television.

Here it is:

 

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4 thoughts on “Bud Light’s ‘Swear Jar’ video wins Emmy Award”

  1. The part about this commercial not being on TV is wrong. I have seen this commercial 2-3 times on TV. The first time I saw it, I believe, was during a Super Bowl several years ago.

    It is a great commercial.

  3. That’s definatly worth an Emmy. I mean, not only is it better than you’re average commercial: “GET DOWN HERE NOOOW!!! WE’RE HAVING THE BIGGEST SALE EEEEVVVEEERRR!!!!! YOU’VE GOT TO BE HERE TO GET THESE AMAAAAAAAZING DEALS!!!!!! IF YOU HAVEN’T MUTED YOUR TV YET, GOOD GOD MAN, WHAT’S WRONG WITH YOU?” But it’s also freaking genius. Makes sense that it was aired in the superbowl, but it really should be aired all over the place.

    Another great commercial, it might be on Youtube (i coudn’t find it in 2 minutes), but it’s about headphones or ipods or something like that, and it has this guy getting coffee in a quiet office and he screams at the top of his lungs: “THIS IS PRETTY GOOD COFFEE!!!” To the guy next to him. A few seconds later he yells, “I SLEPT WITH TINA LAST NIGHT!”………..”I TOTALLY RANKED THAT BITCH!”…..”DON’T TELL ANYONE THOUGH!” Then the announcer comes in and says “Listening to you’re Ipod too loud? Get ___________ (Don’t remember what). “SERIOUSLY THOUGH, KEEP IT QUIET.”

  4. Thanks a lot for sharing this video with others. If you or any of your readers are interested in learning more about the marketing thought leadership that’s behind DDB’s world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference.

    A case study for this spot can be viewed here.

    http://www.scribd.com/doc/7644921/The-NatureOf-Marketing-Case-Study-Bud-Light-Swear-Jar-Video

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