All neat logos. One that I miss is the logo for the NHL’s Atlanta Flames. The rotten Calgary yahoos stole our team. Like lots of folks, I never noticed the arrow in the Fedex logo. PBS broadcasting has a neat logo as well.
I discovered the arrow a few years ago while on a lunch break, when I passed by a FedEx store. Seeing a larger sign of the logo made it easier to identify.
This is what here in Brazil we call “subliminar propaganda”, a kind of hidden message. Can you imagine how many small things are spread into the advertising world that we cannot see at first glance?
All neat logos. One that I miss is the logo for the NHL’s Atlanta Flames. The rotten Calgary yahoos stole our team. Like lots of folks, I never noticed the arrow in the Fedex logo. PBS broadcasting has a neat logo as well.
I learned of the arrow about a year ago, now all I see is the arrow on that big ass brown truck. Advertising is a wise investment.
There is such psychology behind advertising!
I discovered the arrow a few years ago while on a lunch break, when I passed by a FedEx store. Seeing a larger sign of the logo made it easier to identify.
This is what here in Brazil we call “subliminar propaganda”, a kind of hidden message. Can you imagine how many small things are spread into the advertising world that we cannot see at first glance?
What about that spoon in the first ‘e’ in FedEx???
DJ, nice catch. It is 1/2 teaspoon, meaning they can cut the big ass brown truck’s prices by half.
How about FLICK OFF pest control here is West Aussie…On a billboard from a distance the L and I merge to form a U.