American bra sizes keep growing and growing

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Bra sizeIt’s no secret that Americans are getting fatter each decade (obesity rates have doubled since 1980), but the news isn’t all bad. The upside to our bigger waistlines? Bigger bustlines to go with them! In fact, in the last ten years, the median bra size in the U.S. has grown from 36C to 36DD! And thanks to Oprah and her Bra Fit Interventions, more women than ever are getting sized and wearing the correct bra, which in this age of big boobs, means the full-figured bra business is booming (sales of bigger bras increased 7.4 percent from 2008 to 2009). The only problem is that supply has yet to keep up with demand. Says Susan Nethero, who runs a lingerie shop called Intimacy: “Full-figure bras have sold far faster and larger than average-size bras. Full-busted sales have grown by at least 10 percent over the past year, and 74 percent of my bra business is now with cup sizes larger than DD. I wish there were more. We are not getting enough new [full-figured] product.” That roar you just heard is the sound of curve-loving men (and women) everywhere cheering their hearts out.

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13 thoughts on “American bra sizes keep growing and growing”

  1. Median bra size sold means nothing. Smaller women can go without a bra, and they don’t have to replace them as often. Now, you had an item on a few weeks ago that said average breast size has gone from a B cup to a C cup. That sounds more like it.

  2. Soooo what? Big boobs on fat chicks don’t mean anything. And let’s not forget that fake boobed women also wear bras.

  9. Miss Cellania is right, plus it’s hard to find a good supporting bra, 5 minutes in the dressing room is not enough until you roadtest it, then if it’s no good you have to buy another. I used to be a size model for bras so I got heaps of prototypes to roadtest for free which helped my budget. Got lots of duds too though.

  11. I have problems finding a good bra too, ok, I thought it was just me. Victoria goes up to a specific size here, evidently I need the next one and they wont order it for me.

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