Exciting news in the field of 3-D technology: Four marketers are teaming up to air two commercials in super-fabulous 3-D as part of a special “event” during this year’s Super Bowl telecast on Feb. 1. The ads, which will run at the end of the second quarter will be a 3-D trailer for DreamWorks Animation’s upcoming 3-D feature film, Monsters vs. Aliens (trailer below), and a 60-second spot in 3-D for PepsiCo’s SoBe Lifewater. The other two marketers involved are Intel, which has made 125 million pairs of 3-D glasses for the occasion (to be made available at various retail locations), and NBC, this year’s Super Bowl broadcaster, which will also air a 3-D episode of Chuck the following day (to be promoted under the slogan “Don’t Chuck your glasses”).
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Will the glasses be free, or will we have to spend money so we can watch something enticing us to spend money?
DJ: they will be free but the Intel chip in them will program you to only buy Pepsi for the rest of your life.
LOL ALN