MillerCoors is going to be rolling out the cold-activated label, where the mountains turn blue when they’re cold, across all of Coors Light’s bottles and cans. This silly marketing gimmick is unlikely to compel people to buy the beer, because after all, it’s still Coors Light.
This isn’t new, these have been around for, I don’t know, over half a year at least.
But it is still Coors so I avoid it like the plague.
Mike,
Saying you avoid Coors like the plague is a totally unfair comparison.
to the plague
bud, miller coors, they’re all the same. They are like making love in a canoe….f**king close to water!
Bud the king of beers
European beer. Super Bock, Stejar, Guiness, Carslberg, etc…
I always thought you could tell if a bottle was cold by touching the bottle, but I guess that’s so 20th century.
Sam Adams is the best beer on earth.
DJ,
This way you don’t have to touch a bottle of coors, which is the only positive to having a label that changes color.
We are dumb and need labels like this. The news is still reminding us that we elected a black president, obviously someone hasn’t noticed yet. Ironic though, all my life I thought we weren’t supposed to notice the color of the label.
Is Coors being racist, saying that it’s cooler to be blue?
Excellent question Scott,infidel you are right on man about Bud being the King of beers.
Welcome to 2006. They rolled these out quite a while ago.
Bang on, Paul in Boca. LoL. That’s a great saying!!!
I like Coors. 🙁
dont be sad Jenny Coors light is pretty good,hey Mike I like the first Sam Adams not the crap they made since then, like all the different kinds
Coors might not be the best beer i’ve ever had, but at least it’s not horse p*ss. Um, I mean Corona
For the record, the best beer i’ve ever had, Chimay (blue). Made by Trappist monks in Belgium
old old old. Ive been selling the nasty shit for nearly a year
I hope Trojan follows suit…
Also, All beer is good… Don’t be a snob.
I’m a bit confused… is this article from the archives because that color changing label has been out for quite some time now.
I think it was/is a great marketing product for the beer. I find it quite humorous when I’m with a group of friends and we are drinking coors light, to call out the friend that’s been nursing their beer so long that the mountains aren’t blue anymore.
GO BUDWEISER AMERICAN ALE!!!!
I must have missed this if it’s been around for a while. But then, I’m not a big Coors fan…. not that it’s bad. I’ll try to be more up to date in the future.
Yea Jonco it has been around for a while I hear ads on the radio about a group of people in a bar and they say “code blue” and then start drinking
Beer… tastes… bad.
BUD…the soon to be ‘king of Belgian beers’ lol