Yep. Those folks you mentioned and others.
Then there are the ones you pay for: Visa, MC, Amazon, , etc.). They all know far, far more about you than the NSA (or any other country’s communications snoops) could ever hope to know about you.
You are extremely naive if you think that what the NSA, etc. know is bad and all the rest are benevolent corporations just out to serve your needs for “free”.
I’m old enough I don’t care, but the “born in to the info age” kids are gonna get spanked real hard as they age.
All these free services are about to come to an end anyway. The Feds sided with big telecom and kicked we the people to the curb.